Advertisement
When Apple Pay was initially announced, our first reaction was that it would prove to be good for comprehensive mobile payment ecosystem. Not merely does Apple have a very way with bringing attention into your product segment that ought to get a lot more buzz, but Apple was also jumping in during the time when retailers were likely going to be switching over to NFC-capable payment terminals anyway. We assumed this could be good for Google Wallet, and as it happens it really has been.
According into your source for Ars Technica, weekly Google Wallet transactions have increased by 50 percent ; and, new Google Wallet users were nearly doubled in October in comparison to September. These would be certainly positive numbers, but we will have to stay watching so you can determine if this is really the start of an upward trend for Google Wallet and mobile payments normally ; or, if it is a short-term spike due to all the eye the Apple Pay launch has generated.
Apple notably claimed that 1 million cards were activated on Apple Pay to begin with 72 hours after its release. But, as impressive as that sounds, it remains just a little fraction of iPhone 6 users. Similarly, Google Wallet usage hasn't been everything high ; so, a 50 percent increase in transactions, and double the volume of new users may not likely add approximately much overall. Still, every new trend needs to start somewhere.
Advertisement
